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Support for information measures relating to the Common Agricultural Policy

The European Commission co-finances information measures relating to the common agricultural policy (CAP) that aim, in particular, at:

Boosting jobs, growth and investment in rural areas and the maintenance of viable rural communities throughout the EU;
Fostering knowledge, innovation and digitisation in the agricultural sector;
Enhancing environmental sustainability and climate resilience;
Strengthening generational renewal and the socioeconomic fabric of rural areas;
Ensuring a fair return to farmers from the agri-food chain to maintain the viability of European agricultural production and the future of the family farm model;
Encouraging healthy eating habits for children and adults with the consumption of safe and sustainably-produced quality food and the distribution of agricultural products in the EU school scheme, as an important contribution to the Commission's healthy living initiative.
Support will go to actions which should include several of the following types of measures:

production and distribution of multimedia or audiovisual material,
production and distribution of printed material (pub­ lications, posters, etc.),
setting up online and social network tools,
media events,
conferences, seminars, workshops (preferably web streamed) and studies on CAP related issues,
events type "city farm" nature which help to explain the importance of agriculture to the urban population,
events type "open farm" nature aiming at showing to the citizens the role of agriculture (eg best practices, innovation projects),
static or mobile exhibitions or information points.
The measures have to be implemented from 1 May 2018 to 30 April 2019.
The maximum duration of information measures is 12 months.

The priority theme for this call is the reformed Common Agricultural Policy (CAP)and the challenges ahead.
For citizens, the priority themes will deal with general topics about the CAP and should focus on its three core elements: food safety, sustainable management of the natural resources and the development of the rural areas. The objective of these actions is to inform a large number of people about the basic issues of the reformed CAP.
For rural actors, actions should focus on the implementation of new measures introduced by the CAP reform and on specific issues related to policy initiatives initiated after the reform of the CAP, such as ‘organic farming’.

Target groups:

rural communities, agricultural stakeholders, farmers and other potential beneficiaries of rural development measures;
general public (with particular attention to young people in urban areas)
More specifically:
- school children, teachers and university students: novel approaches should be used to engage with young people and raise their awareness of the CAP and the contribution that it makes in many areas such as the climate change challenge, food, healthy and high quality eating as a lifestyle choice, in relation also with the new EU School Scheme for Milk, Fruit and Vegetables which entered into force as from 1 August 2017.
- general public: the focus of information on the CAP would put greater emphasis on addressing the (mis-) perceptions of European agriculture and the role of farming in society instead of the policy content. There needs to be also greater understanding of the enormous contribution the EU agri-food sector provides to the wider EU economy.
- stakeholders: it should be ensured that there is greater awareness of the contribution that the CAP makes to the support of economic growth of rural areas, especially SMEs. The contribution that is made through the Rural Development programmes should be promoted, through which the EU is investing almost EUR 100 billion in the period 2014-2020 for the development of European rural areas. It will also be emphasised the support provided for sustainable production practices and other measures that will help to mitigate and adapt to climate change.

Budget: total budget earmarked for the co-financing of activities is estimated at EUR 4 000 000. The maximum grant will be EUR 500 000.

Applicants: any organisation legally established in an EU Member State can apply: farmers' or rural development organisations, European associations, non-governmental organisations, public authorities of the Member States, medias companies, educational institutions, universities and research centers.

Deadline to submit applications: 15 December 2017.

Find out more: http://ec.europa.eu/agriculture/grants-for-information-measures

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