The safety, authenticity and quality of European food are constantly being threatened by food fraud. An EU initiative aims to safeguard the integrity of food production in Europe.
Counterfeit food products are tainting the image of the European agri-food economy. Consumers and other stakeholders are also starting to doubt the integrity of European brands. Concerted action is needed in Europe to better detect food fraud and enforce related legislation.
Further details: Protecting the integrity of food in Europe