Broadcasting, internet and communication services are converging as new technology progressively breaks down the barriers between them. An EU project is helping the European media adapt their business models to these challenging trends by setting the right priorities for research and innovation.
Developments in areas such as artificial intelligence, virtual reality or 5G mobile networks are creating opportunities for Europe’s digital content and media industries to create a whole new range of products and services. But lack of communication and co-operation is holding the sector back. “We can still observe a gap in discussions between the large technology providers and the small technology adopters preventing the establishment of common strategies for technology take-up,” says Halid Hrasnica, programme manager at Eurescom and project co-ordinator of VITAL MEDIA.
Further details: Coaching the European media community for success