Despite initiatives that promote safe cycling encouraging more cyclists on our roads, very little has been done over the years to improve the classic cycle helmet – until now.
For short distances in urban areas, cycling is increasingly an alternative to driving, providing multiple social, health, economic and environmental benefits. Which is why actions and policies are being promoted at the national level to boost urban cycling as a primary means of transportation. There have been advances in cycling infrastructure (such as dedicated bike paths), marketing programs, and financial incentives.
Further details: New cyclist head protection could persuade diehard helmet haters to travel more safely