Commerce depends significantly on outdoor advertising, even if it brings with it high energy costs and environmental concerns. A new technology in billboards is slated to change the current paradigm.
Advertising represents a ubiquitous component of today’s lifestyles and economy, whether it promotes a brand, cause or political message. Like many other industries, the advertising sector is also looking to provide added value and sustainability, including environmentally friendly products.
Further details: A new age in advertising billboards