Europe is at the forefront of a paradigm shift that involves the convergence of all media, traditional and digital. Creativity, job creation and innovation are emerging from this change.
From cinema and TV to blogs and mobile phones, different media outlets and technologies are coming together in unprecedented ways. Changing consumer habits, digital convergence and dematerialisation of media content have fuelled this change, with new media becoming more interactive and telling a deeper story. This convergence has been dubbed the transmedia revolution.
Further details: The transmedia revolution has begun