An innovative Lithuanian start-up is using EU funding to scale up an online market place concept that brings together advertisers, car drivers and digital technology.
Outdoor advertising – until now the preserve of major brands – has been largely untouched by the digital revolution. Lithuanian start-up Intenova intends to shake things up with WOWTTO, an innovative high tech solution that will open the market up to smaller businesses, increase advertising effectiveness and, perhaps most interestingly of all, eventually depend on public involvement.
Further details: Bringing digital advertising to the streets